It's the iconic symbol that many celebrities, musicians and other important people have been seen wearing in support of the charity. You can see all Trekstock's supporters in their gallery here: www.flickr.com/photos/trekstock/
If you trade me one of your items in return for this virtual badge you could also be seen as a proud supporter of Trekstock. You could use it anywhere to promote your band, blog, twitter, facebook page. Plus you'd also be getting rid of an unwanted item(s) you no longer want for a great cause!!!
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